(non) Racist KFC AD Withdrawn
KFC Australia have withdrawn a TV ad after claims it was racist.
Except that it isn’t racist. At all. Not remotely.
You would only think this was racist if you viewed it through a large number of racist assumptions. Or with the assumption that US stereotypes about African Americans apply in Australia to any non-European people.
The people in the ad are West Indians. Unsurprisingly, they are supporting the West Indies cricket team. The white guy is not West Indian. He is supporting the Australian cricket team. As in most sporting events, people tend to sit with people who support the same team they do.
Would this be an uncomfortable situation? Oh yes. Would sharing food everyone enjoys make a difference? Maybe. It’s pretty obvious the West Indians are having a good time anyway.
The misperceptions of a few whiners in the US don’t make a perfectly innocent and amusing ad into something suspicious.
KFC should have told the whiners to sod off.
Caving into pressure to cut the ad looks like an admission they had done something wrong.