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That was the front page headline in Saturday’s Adelaide Advertiser: Change or Perish.

Very dramatic.

Except that when you actually read it, the article was about some Adelaide professor of dictatology telling everyone that because it was so hot and dry and all, and the climate is changing so it will be even hotter and dryer, people in South Australia should be planting drought resistant plants, because otherwise they won’t be able to water them enough to keep them alive, and their daffodils will die.

Yes, change or perish!

Even though we have just come through an unusually cold and wet Winter, the Saturday Advertiser editorial staff obviously thought the heated prognostications of the professor of dictatology were the most important thing to have happened in the last week.

Australian soldiers dying in Afghanistan? Pish!

Fallout from the Federal election. Whatever.

Floods in Pakistan. Bah!

Slaughter in Mogadishu. Where?

And people wonder why printed news publications are in decline…

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