One of my friends is a dizzy blonde beauty therapist. She spends a considerable amount of time ripping hair off people’s private parts.

Last night she showed me a brochure for a new product – lightening gel for sensitive areas.

Apparently with so many people now permanently hairless down under, looking one’s best everywhere has become a major concern. You don’t want to look brown. Pink is the go.

So you smear this cream on your rectum and it goes a nice pink colour. Celebrites are ordering with confidence, according to the South Beach website.

The process is also known as anal bleaching.

But why would you do it? Who would be looking?